Maison
Dior.
“Founded in 1947 alongside the first New Look collection — and home today to François Demachy and the Maison Privée niche line.”
Christian Dior's olfactive couture — from Miss Dior to the Privée collection.
Specimen Card
Réf. DIOR
In the collection
—
Bottles in stock
Status
Live inventory
- Founded
- 1947 · Paris
- In-house perfumer
- Francis Kurkdjian (since 2021)
- Speciality
- Couture mainline · La Collection Privée niche tier
The Dossier
What to know about Dior.
Christian Dior launched his perfume house alongside the very first New Look couture collection in 1947 — Miss Dior, a chypre tribute to his sister Catherine, premiered the same season. The conviction was that a Dior dress should be finished with a Dior perfume, both built with the same exacting craftsmanship.
The main line — Sauvage, J'adore, Miss Dior, Dior Homme, Hypnotic Poison — anchors global luxury perfumery. La Collection Privée Christian Dior, launched in 2004 under François Demachy, is the house's niche tier: large 125 ml bottles, single-material compositions, sold only at Dior boutiques. Ambre Nuit, Oud Ispahan, Bois d'Argent and Spice Blend have become genuine collector references.
Francis Kurkdjian succeeded Demachy as Dior perfumer in 2021, and the recent Privée releases bear his signature precision.
Notable releases
- Sauvage EDPBergamot, ambroxan, lavender — the global masculine bestseller
- Miss DiorThe original chypre tribute — 1947, continuously reformulated
- Ambre Nuit (Privée)Bulgarian rose, ambergris, cedar — the cult niche reference
- Oud Ispahan (Privée)Persian rose, Laotian oud, saffron — Dior's oud masterpiece