Green Wealth.

Green Wealth is the Thai haircare house behind Neo Hair Lotion — a herbal leave-on scalp serum that has built one of the quiet cult followings of modern haircare across Southeast Asia, the Gulf, the UK and the US. The brand draws on Thailand's deep tradition of plant-based wellness, blending botanicals long used in regional remedies into a modern, leave-on scalp treatment with a documented mechanism.

The Neo Hair formula is built around five clinically selected botanicals working in sequence. Panax ginseng stimulates scalp micro-circulation and activates VEGF — the growth factor that pulls follicles out of the dormant telogen phase. Saw palmetto (Serenoa repens) binds 5-alpha-reductase, cutting DHT at the enzyme source and reducing shedding by up to 60% within twelve weeks. Horsetail (Equisetum arvense) delivers bioavailable silica to fortify keratin. Cantaloupe extract floods the follicle with Vitamin A and Superoxide Dismutase. False daisy / bhringraj (Eclipta prostrata) — the 'King of Herbs' in Ayurveda — extends the anagen phase and calms scalp inflammation.

The protocol is a four-phase recovery cycle. Days 1–15: scalp reset — dissolving calcified sebum, restoring scalp pH to 4.5–5.5 and dilating capillaries. Days 16–45: DHT shield activation — shedding drops as follicles re-anchor. Days 46–90: follicle awakening — baby hairs emerge visibly and shafts thicken. Days 91–120: terminal conversion — vellus hairs mature into thick, pigmented terminal strands and crown coverage rebuilds. Most wearers report visible change between two and three months of consistent nightly application.

Green Wealth's catalogue extends from the original Neo Hair Lotion to a gentle sulfate-free shampoo and conditioner system formulated to pair with the serum, plus accessory products designed around the same scalp-recovery protocol. The house is now distributed across more than forty countries, and Neo Hair Lotion has become a reference product for the natural-haircare category.