Maison
Maison Margiela.
“Margiela's perfume line — built on the conceit of recreating specific olfactive memories with photographic precision.”
Replica — each perfume a recreated memory.
Specimen Card
Réf. MAISON
In the collection
—
Bottles in stock
Status
Live inventory
- Founded
- 2012 · Paris
- Speciality
- Memory-driven niche · Place-and-date concept
The Dossier
What to know about Maison Margiela.
Maison Margiela's perfume line — Replica — was launched in 2012 with a single conceptual brief: each composition should recreate the smell of a specific place, time and mood with photographic precision. Beach Walk (a 2003 Indian Ocean afternoon), Jazz Club (Brooklyn, 2013), By the Fireplace (Austria, 1971), Lazy Sunday Morning (the smell of clean linen at 11am) — every bottle is labelled with the place and date that inspired it.
The collection has grown into one of the most-recognised modern fragrance lines, with Replica Jazz Club in particular crossing over into mainstream cult status.
Notable releases
- By the FireplaceChestnut, clove, smoked vanilla — winter fireside
- Jazz ClubRum, tobacco, vanilla — Brooklyn bar
- Beach WalkBergamot, coconut milk, musk — the sun-warmed beach