№ 01Selected
Matiere Premiere line
A
PU · Perfumer№ b4a391
— Perfumer dossier · French —
Aurélien Guichard
“His signature style reflects a rich heritage and dedication to craftsmanship, capturing the essence of life through his creations.”
FranceActive
Fragrances
200
Career
—
Houses
03
Awards
—
Takasago·dsm-firmenich·Givaudan·Takasago·dsm-firmenich·Givaudan·
— 01 · Biography · editor’s notes —
The journey of Aurélien Guichard.
Opening chapter
iscover the esteemed perfumer Aurélien Guichard, a master whose creations reflect an enduring connection to Grasse and a refined olfactory artistry.
02 · Formation
Born into a family steeped in Grasse's floral cultivation, Aurélien Guichard was immersed in the world of fragrance from a young age. Following his formal training at the esteemed Givaudan Perfumery School, he honed his craft within Givaudan itself, contributing his talents to various prominent fragrance houses. His early professional experiences allowed him to develop a sophisticated olfactory palate and a deep appreciation for the artistry of scent.
03 · Practice
Guichard's approach to perfumery is characterised by an intuitive connection to his materials, often drawing on the heritage of his family's expertise in rose and jasmine. A prolific creator, he has lent his signature to numerous successful compositions and has also established his own acclaimed collection, Matiere Premiere, further cementing his reputation as a visionary in contemporary perfumery.
— Purone curation —
“His signature style reflects a rich heritage and dedication to craftsmanship, capturing the essence of life through his creations.”
Education & training
Givaudan Perfumery School
07 · Selected
Notable works.
№ 02Selected
Coffeeze
№ 03Selected
Ambraser
№ 04Selected
Ultrahot