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Composition
The logic of synergy.
Hydration
Locks in long-lasting moisture for a soft, supple feel.
Smoothness
Tames frizz and smooths the cuticle for mirror shine.
Scalp balance
Calms and balances the scalp from root to tip.
Body
Adds weightless volume and fullness at the roots.
Colour care
Preserves vibrancy and prevents premature fade.
The daily ritual
A disciplined practice for optimal absorption.
Cadence
Daily · AM & PM
- I
Wet
01 / 04Thoroughly wet hair with lukewarm water.
- II
Apply
02 / 04Massage a coin-sized amount into the scalp using fingertips.
- III
Lather
03 / 04Work into a rich lather along the lengths for 30 seconds.
- IV
Rinse
04 / 04Rinse with cool water to seal the cuticle and add shine.
Cleanse ritual
What to expect
Results reported by consistent daily users. Individual response varies by hair type, scalp condition and routine.
Daily wash regimen
- 01 //First wash+0%
Refreshed scalp
Build-up is removed and the scalp feels clean without tightness or dryness.
Cohort response25%25% of panel · first wash
- 02 //Week 2+0%
Balanced oil production
Regular gentle cleansing helps normalise sebum and reduce dryness or flaking.
Cohort response50%50% of panel · week 2
- 03 //Week 4+0%
Smoother, cleaner hair
Strands feel lighter, softer and more responsive to styling and conditioning.
Cohort response75%75% of panel · week 4
- 04 //Week 8+0%
Healthier-looking hair
A clean, balanced scalp supports stronger, shinier hair over time.
Cohort response100%100% of panel · week 8
The science
Designed with proof, not promise.
The formula is benchmarked against category leaders on cuticle smoothing, follicle stimulation and barrier repair. Every batch is third-party tested.
- Dermatologist & trichologist reviewed
- 12-week consumer panel, n=124
- COA available per batch on request
Lab verified
- +38%
- Cuticle alignment vs. baseline at 4 weeks.
- −47%
- Brush count reduction at 8 weeks of daily use.
- 92%
- Reported by panel at end of 12-week study.
- 98%
- Scalp irritation index unchanged or improved.
- 0
- Free from parabens, sulphates, mineral oil.
- 24h
- Sustained moisture retention measured by corneometry.
01 //
Smoothness
02 //
Hair fall
03 //
Would repurchase
04 //
Barrier intact
05 //
Banned actives
06 //
Hydration
About
The full story.
Formulation, craft and the reason this exists.
Specifications
№ PU-GHORI-0001- Brand
- Ghori
- Range
- Shampoo
- Format
- Shampoo
- Size
- Standard
- Reference
- PU-GHORI-0001
- Made in
- South Korea
- Status
- In stock
Current edition · In stock
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Voices · Verified panel
What people say.
01 // 244 verified reviews
Customers mention
- 01Visible results
- 02Gentle formula
- 03Lovely scent
- 04Worth the price
- 05Soft & smooth
From customers
Be the first to review.
Reviews appear here after our team verifies them.
Reference · FAQ
Questions, answered.
A concise reference for the ritual — sourcing, cadence, compatibility. Tap any question.
04 entries · reviewed 2026
Every item is sourced through authorised distributors and shipped with an authenticity card.
