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Orders over AED 100
100% Authentic
Sourced from authorised distributors
Signature Packaging
Wax-sealed archive box, complimentary
7-Day Returns
Unopened items, full refund
— The story · editor’s notes —
About Yum Yum.
Opening chapter
ndulge in the whimsical delight of Yum Yum, an enchanting Eau de Parfum crafted for the contemporary woman. This fragrance opens with a dazzling burst of succulent wild berries, intertwining with the juicy sweetness of cherry, vibrant orange, and the sparkling zest of bergamot. It’s an exhilarating introduction that sets a joyful and captivating tone, drawing you into its luscious embrace from the very first spritz, promising an olfactory journey of pure delight.
02 · Heart
As the initial exuberance mellows, the heart unfolds into a luxurious bouquet of romantic rose and delicate white flowers, their soft petals infused with the creamy warmth of vanilla. This elegant core creates a harmonious balance, adding a sophisticated depth to the fruity opening without losing its playful spirit. The experience culminates in a comforting base where an exquisite blend of powdery notes, sensual musk, and golden amber linger beautifully on the skin, leaving a lasting trail of softness and allure. This graceful dry-down ensures a long-lasting and memorable impression, perfect for both daytime charm and evening elegance.
— Purone curation —
“Embrace a playful elegance with Yum Yum, a captivating floral fruity symphony that dances on your skin with irresistible charm and modern sophistication.”
— Performance desk · skin test —
How it wears.
Field measurements from controlled skin trials and verified buyer reports — longevity in hours, sillage class, projection envelope, and the chronological arc from spray to dry-down.
8h
Longevity
S
strong
Sillage
R
room
Projection
— Longevity —
8h
Hours on skin
Skin trial · 12h envelope
— Sillage —
strong
Scent trail
3 of 4 · intimate · moderate · strong · enormous
— Projection —
room
Distance from skin
3 of 3 · skin · arm · room
— Best climate —
02 zones— Best time —
01 windows— Discovery desk —
Adjacencies & voiceprint.
Scent twins are buyer-confirmed adjacencies, not algorithmic guesses. The voiceprint is the literal vocabulary verified owners use to describe this fragrance, weighted by frequency.
— Voiceprint —
Top 09
Weighted by verified buyer frequency
— Community pulse · verified buyers —
Buyer signal, not noise.
Aggregated from verified purchases, weighted by recency and recurrence. Distribution, recommendation rate and verbatim language — 283 reviewers speaking for themselves.
3.9
Rating
283
Reviews
—
Photos
— Rating distribution —
283 total
— Recommend —
69%
of verified buyers
— What buyers highlight —
09 signals
moderate longevity
49%
long lasting
23%
moderate sillage
53%
intimate sillage
21%
fair value
29%
good value
29%
daytime
25%
summer wear
24%
spring wear
22%
— Gender split —
— Pulse spread · buyer signal —
283 votes
Ratings
283
OK
Hate
Like
Love
Dislike
When to wear
500
Day
Fall
Night
Spring
Summer
Winter
Longevity
133
Weak
Eternal
Moderate
Very weak
Long lasting
Sillage
120
Strong
Enormous
Intimate
Moderate
Value for money
131
Fair
Good
Great
Overpriced
Way overpriced
Gender perception
138
Male
Female
Unisex
More male
More female
Main accords
05 signals
Fruity
Powdery
cherry
Woody
Rose
The Composition
An olfactive architecture.
Floral FruityTop
01Wild Berries · Cherry
0 – 15 min
Heart
02Rose · White Flowers
15 min – 2 h
Base
03Powdery Notes · Musk
2 h +
Dominant accords
Intensity
Fruity
80Floral
80Powdery
70cherry
60Woody
50Rose
40
How it wears
Sillage
3/5
Moderate
Longevity
4/5
8–12 h
Projection
3/5
Arm's length
Daypart
Season
Reviews
4.4/5
Reviews are verified by purchase & anonymised by default. Each review is screened before publication.
Frequently mentioned
- Long-lasting
- Elegant bottle
- Compliments
- Worth it
- Beautiful sillage
- Refined dry-down
FAQ
Questions, answered.
Every item is sourced through authorised distributors and ships with a serial-numbered authenticity card.
Editor's pairing · bundle & save 10%
The pairing — wear it together.
82.50
From the same collection
Complete the ritual — Armaf.
Discussions about Yum Yum
Member-led conversation — wear notes, comparisons, layering ideas. Different from product reviews; this is the salon floor.
Armaf
Yum Yum — 100 ml