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724 Eau de Parfum 1
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724 Eau de Parfum 2
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724 Eau de Parfum 3
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724 Eau de Parfum 4
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724 Eau de Parfum 5
Maison Francis KurkdjianPurone Verified
01 / 05
Ref. PU-MAIS3-0008

724 Eau de Parfum

— Floral · Eau de Parfum

AED995

Inclusive of VAT · Free shipping over AED 100

“Embrace the urban hum with 724, an addictive musky floral fragrance exuding luminous vibrancy, crafted for the discerning city dweller.”

Format35 ml
In stock Authenticated
  • Wax-sealed gift box
  • GCC ships in 48 h
  • 7-day returns

Family · Floral

Top Notes

0–15 min

Heart Notes

15 min–2 h

Base Notes

2 h+

Complimentary Shipping

Orders over AED 100

100% Authentic

Sourced from authorised distributors

Signature Packaging

Wax-sealed archive box, complimentary

7-Day Returns

Unopened items, full refund

— The story · editor’s notes —

About 724 Eau de Parfum.

Opening chapter

mmerse yourself in the exhilarating dynamism of metropolitan life with 724 Eau de Parfum, a compelling scent created to awaken your spirit. The olfactory voyage commences with a radiant surge of pristine aldehydes, shining like dawn over towering edifices, perfectly paired with the piquant luminosity of Calabrian bergamot. This initial sparkle establishes an unmistakably uplifting and contemporary character, reflecting the crisp morning air of a vibrant city. As the perfume develops, it reveals a core of refined white blossoms. Delicate Egyptian jasmine unfurls its intoxicating petals, woven with the creamy richness of mock orange and the airy allure of sweet pea. This sophisticated floral accord evokes chic boutique displays and secluded green spaces amidst the urban expanse. Ultimately, the foundation settles into a soothing and lasting embrace of sumptuous white musk, imparting a clean, intimate warmth that speaks of quiet fortitude and enduring elegance. This is seamlessly fused with the velvety, anchoring essence of sandalwood, leaving a sophisticated and irresistibly tender sillage that gracefully persists throughout your day. 724 is a versatile accompaniment, ideal for any occasion.

— Purone curation —

“Embrace the urban hum with 724, an addictive musky floral fragrance exuding luminous vibrancy, crafted for the discerning city dweller.”

— Performance desk · skin test —

How it wears.

Field measurements from controlled skin trials and verified buyer reports — longevity in hours, sillage class, projection envelope, and the chronological arc from spray to dry-down.

8h

Longevity

S

strong

Sillage

A

arm

Projection

— Longevity —

8h

Hours on skin

2h4h6h8h10h12h

Skin trial · 12h envelope

— Sillage —

strong

Scent trail

intimatemoderatestrongenormous

3 of 4 · intimate · moderate · strong · enormous

— Projection —

arm

Distance from skin

skinarmroom

2 of 3 · skin · arm · room

— The wear arc —

03 acts

  1. Act 010h

    Aldehydes, Calabrian bergamot

  2. Act 021h

    Egyptian Jasmine, Mock Orange

  3. Act 032h

    Sweet Pea, Sandalwood

— Best climate —

02 zones
Cool autumnWarm spring

— Best time —

02 windows
DayEvening

— Discovery desk —

Adjacencies & voiceprint.

Scent twins are buyer-confirmed adjacencies, not algorithmic guesses. The voiceprint is the literal vocabulary verified owners use to describe this fragrance, weighted by frequency.

— Voiceprint —

Top 04

fresh×30214bright×29513clean×3687appropriate×1728

Weighted by verified buyer frequency

— Community pulse · verified buyers —

Buyer signal, not noise.

Aggregated from verified purchases, weighted by recency and recurrence. Distribution, recommendation rate and verbatim language — 3,638 reviewers speaking for themselves.

3.9

Rating

3,638

Reviews

—

Photos

— Rating distribution —

3,638 total

5
36%1,300
4
33%1,200
3
18%655
2
9%329
1
4%154

— Recommend —

69%

of verified buyers

— What buyers highlight —

09 signals

moderate longevity

58%

long lasting

21%

moderate sillage

63%

intimate sillage

22%

overpriced

40%

way overpriced

33%

spring wear

18%

summer wear

18%

daytime

18%

— Gender split —

Masculine21%
Unisex54%
Feminine24%

— Pulse spread · buyer signal —

3,594 votes

Ratings

3,638

OK

18%655

Hate

4%154

Like

33%1,200

Love

36%1,300

Dislike

9%329

When to wear

28

Day

18%5

Fall

14%4

Night

18%5

Spring

18%5

Summer

18%5

Winter

14%4

Longevity

1,677

Weak

14%238

Eternal

3%42

Moderate

58%965

Very weak

5%78

Long lasting

21%354

Sillage

1,597

Strong

13%214

Enormous

2%30

Intimate

22%353

Moderate

63%1,000

Value for money

1,596

Fair

22%357

Good

3%53

Great

2%24

Overpriced

40%632

Way overpriced

33%530

Gender perception

1,836

Male

17%303

Female

22%412

Unisex

54%1,000

More male

5%85

More female

2%36

Main accords

06 signals

Aldehydic

80%

White Floral

70%

musky

60%

Citrus

50%

Fresh

40%

Powdery

30%
Inspired byN/ALaunched2022

The Composition

An olfactive architecture.

Floral

Top

01

Aldehydes · Calabrian bergamot

0 – 15 min

Heart

02

Egyptian Jasmine

15 min – 2 h

Base

03

White Musk · Sandalwood

2 h +

Dominant accords

Intensity

  • Aldehydic

    80
  • Floral

    80
  • White Floral

    70
  • musky

    60
  • Citrus

    50
  • Fresh

    40
  • Powdery

    30

How it wears

Sillage

3/5

Moderate

Longevity

3/5

5–7 h

Projection

3/5

Arm's length

Daypart

Day Special Occasion Office

Season

Winter Spring Summer Fall

Reviews

4.8/5

486 verified reviews

Reviews are verified by purchase & anonymised by default. Each review is screened before publication.

5 62%
4 18%
3 8%
2 2%
1 2%

Frequently mentioned

  • Long-lasting
  • Elegant bottle
  • Compliments
  • Worth it
  • Beautiful sillage
  • Refined dry-down
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FAQ

Questions, answered.

  • Every item is sourced through authorised distributors and ships with a serial-numbered authenticity card.

Edit · N°03Curated set

Editor's pairing · bundle & save 10%

The pairing — wear it together.

724 Eau de Parfum
Ref · 01Maison Francis Kurkdjian

724 Eau de Parfum

995.00

Noor Asgharali for women
Ref · 02Asgharali

Noor Asgharali for women

126.00

Mukhamria Maliki
Ref · 03Al Haramain Perfumes

Mukhamria Maliki

36.75

Community desk

Discussions about 724 Eau de Parfum

Member-led conversation — wear notes, comparisons, layering ideas. Different from product reviews; this is the salon floor.

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Maison Francis KurkdjianAED 995