Complimentary shipping on orders over AED 100◆100% authentic — Purone Verified◆7-day returns on unopened items◆Complimentary shipping on orders over AED 100◆100% authentic — Purone Verified◆7-day returns on unopened items◆Complimentary shipping on orders over AED 100◆100% authentic — Purone Verified◆7-day returns on unopened items◆Complimentary shipping on orders over AED 100◆100% authentic — Purone Verified◆7-day returns on unopened items◆Complimentary shipping on orders over AED 100◆100% authentic — Purone Verified◆7-day returns on unopened items◆Complimentary shipping on orders over AED 100◆100% authentic — Purone Verified◆7-day returns on unopened items◆Complimentary shipping on orders over AED 100◆100% authentic — Purone Verified◆7-day returns on unopened items◆Complimentary shipping on orders over AED 100◆100% authentic — Purone Verified◆7-day returns on unopened items◆
Purone
0
Xerjoff
Erba Pura Eau de Parfum 1
Xerjoff
Erba Pura Eau de Parfum 2
Xerjoff
Erba Pura Eau de Parfum 3
XerjoffPurone Verified
01 / 03
Xerjoff
Ref. PU-XERJO-0001

Erba Pura Eau de Parfum

— Oriental · Eau de Parfum

5.0 · 439 verified reviews
AED1155

Inclusive of VAT · Free shipping over AED 100

“Embrace the exuberant zest of Erba Pura, a vibrant oriental symphony where sun-drenched citrus dances with a luscious fruit heart and a sensuous, enduring base.”

Format50 ml
In stock Authenticated
  • Wax-sealed gift box
  • GCC ships in 48 h
  • 7-day returns

Family · Oriental

Top Notes

0–15 min
Sicilian Orange

Heart Notes

15 min–2 h
Fruits

Base Notes

2 h+
White Musk

Complimentary Shipping

Orders over AED 100

100% Authentic

Sourced from authorised distributors

Signature Packaging

Wax-sealed archive box, complimentary

7-Day Returns

Unopened items, full refund

— The story · editor’s notes —

About Erba Pura Eau de Parfum.

Opening chapter

rba Pura opens with an invigorating burst of Mediterranean sunshine, a dazzling trio of zesty Sicilian Orange, sparkling Calabrian Bergamot, and bright Sicilian Lemon. This initial spritz is like a refreshing breeze on a summer's day, instantly uplifting and awakening the senses with its luminous and fresh character. It's a vibrant overture that hints at the richness to unfold, promising an olfactory journey of pure delight and effervescent energy.

02 · Heart

As the citrus mellows, a captivating heart of juicy fruits emerges, a delectable basket of ripe, succulent notes that create a playful yet sophisticated sweetness. This core is beautifully balanced, preventing any cloying sensation as it weaves a tapestry of fruity charm. The dry-down reveals a luxurious and comforting embrace of creamy Madagascar Vanilla, seamlessly blended with the soft allure of White Musk and the warm, golden richness of Amber. This exquisite foundation ensures remarkable longevity, leaving an irresistible, subtly powdery, and deeply musky trail that lingers intimately on the skin, perfect for making a memorable impression on any occasion, day or night.

— Purone curation —

“Embrace the exuberant zest of Erba Pura, a vibrant oriental symphony where sun-drenched citrus dances with a luscious fruit heart and a sensuous, enduring base.”

— Performance desk · skin test —

How it wears.

Field measurements from controlled skin trials and verified buyer reports — longevity in hours, sillage class, projection envelope, and the chronological arc from spray to dry-down.

8h

Longevity

S

strong

Sillage

A

arm

Projection

— Longevity —

8h

Hours on skin

2h4h6h8h10h12h

Skin trial · 12h envelope

— Sillage —

strong

Scent trail

intimatemoderatestrongenormous

3 of 4 · intimate · moderate · strong · enormous

— Projection —

arm

Distance from skin

skinarmroom

2 of 3 · skin · arm · room

— The wear arc —

05 acts

  1. Act 010h

    Sicilian Orange

  2. Act 021h

    Calabrian bergamot

  3. Act 032h

    Fruits

  4. Act 043h

    White Musk

  5. Act 054h

    Madagascar Vanilla

— Best climate —

02 zones
Hot & humidCool autumn

— Best time —

02 windows
DayEvening

— Discovery desk —

Adjacencies & voiceprint.

Scent twins are buyer-confirmed adjacencies, not algorithmic guesses. The voiceprint is the literal vocabulary verified owners use to describe this fragrance, weighted by frequency.

— Scent twins —

01 adjacencies

— Voiceprint —

Top 05

sweet×62fruity×55citrus×50lasting×47strong×42

Weighted by verified buyer frequency

— Community pulse · verified buyers —

Buyer signal, not noise.

Aggregated from verified purchases, weighted by recency and recurrence. Distribution, recommendation rate and verbatim language — 12,200 reviewers speaking for themselves.

3.8

Rating

12,200

Reviews

—

Photos

— Rating distribution —

12,200 total

5
44%5,400
4
22%2,700
3
11%1,400
2
11%1,400
1
11%1,300

— Recommend —

66%

of verified buyers

— What buyers highlight —

09 signals

eternal projection

48%

long lasting

37%

strong sillage

41%

enormous sillage

36%

overpriced

37%

fair value

31%

summer wear

24%

spring wear

20%

daytime

20%

— Gender split —

Masculine12%
Unisex53%
Feminine35%

— Pulse spread · buyer signal —

12,172 votes

Ratings

12,200

OK

11%1,400

Hate

11%1,300

Like

22%2,700

Love

44%5,400

Dislike

11%1,400

When to wear

25

Day

20%5

Fall

16%4

Night

12%3

Spring

20%5

Summer

24%6

Winter

8%2

Longevity

7,300

Eternal

48%3,500

Moderate

15%1,100

Long lasting

37%2,700

Sillage

7,529

Strong

41%3,100

Enormous

36%2,700

Intimate

3%229

Moderate

20%1,500

Value for money

6,750

Fair

31%2,100

Good

7%465

Great

3%185

Overpriced

37%2,500

Way overpriced

22%1,500

Gender perception

7,700

Male

8%600

Female

16%1,200

Unisex

53%4,100

More male

4%300

More female

19%1,500

Main accords

06 signals

Citrus

80%

Fruity

70%

Sweet

60%

musky

50%

Powdery

40%

Vanilla

30%
Inspired byN/ALaunched2019

The Composition

An olfactive architecture.

Oriental

Top

01

Sicilian Orange

0 – 15 min

Heart

02

Fruits

15 min – 2 h

Base

03

White Musk

2 h +

Dominant accords

Intensity

  • Citrus

    80

  • Oriental

    80

  • Fruity

    70

  • Sweet

    60

  • musky

    50

  • Powdery

    40

  • Vanilla

    30

How it wears

Sillage

3/5

Moderate

Longevity

4/5

8–12 h

Projection

3/5

Arm's length

Daypart

Day

Season

Winter Spring Summer Fall

Reviews

5.0/5

439 verified reviews

Reviews are verified by purchase & anonymised by default. Each review is screened before publication.

5 62%
4 18%
3 8%
2 2%
1 2%

Frequently mentioned

  • Long-lasting
  • Elegant bottle
  • Compliments
  • Worth it
  • Beautiful sillage
  • Refined dry-down
Loading reviews…

FAQ

Questions, answered.

  • Every item is sourced through authorised distributors and ships with a serial-numbered authenticity card.

Edit · N°03Curated set

Editor's pairing · bundle & save 10%

The pairing — wear it together.

Erba Pura Eau de Parfum
Ref · 01Xerjoff

Erba Pura Eau de Parfum

1,155.00

Noor Asgharali for women
Ref · 02Asgharali

Noor Asgharali for women

126.00

Mukhamria Maliki
Ref · 03Al Haramain Perfumes

Mukhamria Maliki

36.75

Edit · N°04Same collection

From the same collection

Complete the ritual — Xerjoff.

View all Fragrance →
Noor Asgharali for women
Ref · 01Asgharali

Noor Asgharali for women

126.00180.00
Mukhamria Maliki
Ref · 02Al Haramain Perfumes

Mukhamria Maliki

36.7552.00
L'Uomo The Night Edition
Ref · 03Fragrance World

L'Uomo The Night Edition

140.00
Elsewhere
Ref · 04Amouage

Elsewhere

1,050.00
Community desk

Discussions about Erba Pura Eau de Parfum

Member-led conversation — wear notes, comparisons, layering ideas. Different from product reviews; this is the salon floor.

Loading discussions…
See all discussions → Start a thread
XerjoffAED 1155